The Bass Doctrine

Tenet 1: To succeed, companies must get the benefit of all the talent available.

Tenet 2: To reach their potential, companies must retain talented people throughout their careers.

Tenet 3: Companies cannot maintain diversity without creating a culture of inclusion.

Tenet 4: There is no diversity without diversity at the top.

Tenet 5: The unconscious bias we all carry is the most important thing keeping women and minorities from succeeding in and staying at companies.

Tenet 6: Unconscious bias will infiltrate decision-making about evaluations, compensation and promotions unless affirmative efforts are taken to ensure that it does not.

Tenet 7: Real change is not about anecdotes – it’s about data.